PPC stands for pay-per-click, a model of digital marketing in which advertisers pay an amount each time when their ads are clicked. It's a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC.
We conduct a high-level audit on your website traffic. The auditors gather the available data. We analyse your previous lead conversions and identify the gaps in the marketing campaigns. Our aim is to create a new PPC campaign strategy targeting the improved results based on the previous efforts. For the beginners, we execute a plan which is convenient to optimize to match the changing market trends and user search patterns.
Our PPC experts digs out the data from the competitor's ad campaigns. We research for the competitor Keywords and the results generated by them. We combine the competitor keywords with the top search queries related to your industry and identify the best performers. We use top performing Keywords to attract the relevant users.
We gather and learn about the ideal user's search queries. We dig out how often they are searching for a particular product and what ad they are clicking and why they are clicking. We refine the exhaustive list of the keywords and create a plan to extract more returns on your paid search investments.
Our Digital marketing team huddle up to try out various ideas, styles, colors, tones and develop an ad copy which works best out in the industry for your targeted audience.
We create a customized landing page to follow the policies. We offers you solutions which include layout designs for the landing page and its testing. The message on the landing page should reflect the message on the Ad. Otherwise, the internet user may feel misled. We ensure the ad messages and the landing page messages are consistent ensuring the campaign is performance driven.
Our monthly reports give you an insight on how the ad campaigns are performing. Trust us to optimize your ads and re-market your ad campaigns. Our exclusive monthly reports will help you understand the results, so you know where your returns of investment.